Great Lakes Dealer Services, a Kentucky-based organization that implements innovative marketing programs for automobile dealers and financial institutions, has added OdoClub to its lineup of premier dealer services. OdoClub is a one-of-a-kind dealership rewards program that rewards customers for every mile they drive.
“OdoClub is a game changer for the auto dealer industry,” said Great Lakes President Ray Watson. “It’s a marketing program built on true partnerships and ongoing dialogue with consumers.
“OdoClub encourages long-term interactions with consumers so that when it’s time to purchase a new vehicle or get automotive service, consumers know where to get the best combination of value and quality,” Watson said.
Watson also pointed out that OdoClub will be exclusive to the four-state area that Great Lakes caters to: Kentucky, Ohio, Tennessee and Indiana.
OdoClub founder Danny Alkassmi noted that OdoClub is also the only dealership rewards program that lets members earn points as they drive. “Members track the miles they drive and log them on OdoClub’s website once a month,” Alkassmi said.
“When OdoClub members log their miles, they earn points that can be redeemed for benefits and other discounts. OdoClub offers consumers incentives for keeping up with their mileage,” Alkassmi said.
“OdoClub is a loyalty/retention tool,” Alkassmi said. “It’s a marketing communications tool, and it is a prospecting/sales generating tool.”
Watson noted that OdoClub makes it possible for auto dealers to build a prospect base around their customers’ known needs, desires, budget, and purchasing horizon. “Dealerships communicate with individual customers with the right marketing information at exactly the right moment in the customer’s decision-cycle.
“Simply put, it’s the most effective marketing program around,” Watson said. “There’s no better way to build understanding, trust, and consumer loyalty.”
Established in 1978, Great Lakes provides automobile dealers, financial institutions and service contract industries with customized products and support services that help them become more competitive, more profitable and more customer-service oriented.
To learn more about Great Lakes Dealer Services, visit greatlakesdealerservices.com.
To learn more about OdoClub visit odoclub.com.
• Great Lakes Dealer Services: 502-327-3060 or info@greatlakesdealerservices.com
• OdoClub Contact: Danny Alkassmi at danny@odoclub.com.
Join OdoClub today. It’s Free. It’s Easy. It’s Rewarding.
