For the eight installment of the Mustang 10 Unleashed program, Ford called upon the gaming community and statged a tournament with the best Need for Speed™ players and determined four gamers that would face the ultimate challenge: racing a real 2010 Ford Mustang. The selected gamers competed against each other in the critically-acclaimed Need for Speed SHIFT™, which includes the new 2010 Ford Mustang.
With the help of driving teachers from Fast Lane Racing School, the gamers had the opportunity to learn the in and outs of the actual sport of racing. According to Steve Ling, car group marketing manager for Ford Motor Company, the whole point of the Mustang Unleashed Campaign is to intersect the passions of life-long Mustang lovers with their most creative, wildest, most impossible dreams.
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-OdoClub, It Pays to Drive
